In the press with Enterprise Management 360

Are you prepared for an influx of visitors to your website in the case of a major event? Like it or not, we are now in an era when you should be able to track and react to the changing trends as soon as possible, especially if you don’t want to miss out on opportunities. Despite this, many businesses’ websites aren’t equipped to handle huge percentage increases in traffic.

Q. Looking to the future, how could new technologies be used to assist with demand? For instance, Artificial Intelligence.

Philip Barden, senior business development director, Six Degrees:Artificial intelligence (AI) is one very important example of how technology is beginning to transform the retail industry, enabling automated customer service platforms to manage demand as well as gaining a competitive edge through tailored and targeted promotions. Building advanced AI-powered systems brings with it the need to store significant levels of data and deliver ever-greater processing capacities. Managed cloud platforms are increasingly important in delivering the flexibility retail businesses need to support big data demands, enabling them to scale up or down as requirements evolve.


To read this article in full, click here