Retail has been completely revolutionised by technology, as the shattering of online shopping records year-on-year clearly demonstrates.
Many customers no longer want to leave the comfort and convenience of their own homes to get the best deals, forcing retailers to go to them instead.
But the increasing shift in focus from mortar and bricks to online shopping puts additional pressure on IT departments to provide reliable, secure platforms and infrastructure to support business goals.
The frenzied shopping spree that underpins Black Friday is an ideal example.
In a recent survey commissioned by Six Degrees and conducted by Martec International, more than 90 percent of retailers identified loss of sales or inability to trade as the biggest business risks in the event of a critical application failure, with loss of customers a related concern.