Does your website have all-weather gear?

Is your website traffic all-weather ready?

Recently we saw the ‘Beast from the East’ and Storm Emma wreak havoc across the UK, causing disruption on transport networks and affecting daily work and school patterns. In the age of technology it’s natural that most of us turned to websites and apps to get real-time information to make alternative plans. This surge in online visitor website traffic however wreaked another kind of havoc, as the Met Office experienced when its website crashed after trying to cope with 10 times the usual amount of visitors looking for updates on weather and travel.

The fact is that we live in a world that enables us to track and react to events and occurrences as soon as possible. So while predicting sudden jumps in interest and traffic can sometimes feel as difficult as forecasting the weather, digital downtime caused by traffic spikes is nearly always avoidable. Here’s how…