Hyperscaling for the ecommerce platform of the future

Dave Ricketts, head of marketing, Six Degrees

If you work in online retail, you’ll know how quickly the ecommerce goal posts can change, particularly ones related to consumer buying behaviour. Just as you think you have a handle on a trend, the next one comes along and renders your previous approach obsolete.

Add to this the increase in seasonal shopping behaviours, and you may well start to feel that your website, so slick and on-trend today, will be out-dated and ‘old-school’ by tomorrow. In the world of ecommerce where the only constant is change, is there a solution to this dilemma?

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