Since its launch in 2006, McDonald’s Monopoly has become a true cultural phenomenon. The chance to win a share of 12 million prizes has inspired a cult following throughout the six weeks when the campaign runs each year.
Customer engagement agency The Marketing Store has been running the McDonald’s Monopoly campaign for a number of years, enabling McDonald’s to beat commercial targets time and time again.
To facilitate the campaign, The Marketing Store hosts a website that – during the six week campaign period – handles an average of 7,000 concurrent users at peak times. This website needs to be highly available, performant and secure in order to facilitate the success of the McDonald’s Monopoly campaign.